REALWORLDRETAIL ( RWR ) is an Irish based analytics provider that empowers its customers to make more accurate decisions that will increase real profit. RWR encourage their clients to ‘ Seize the Data ‘. It presently provides succinct information to businesses with a combined annual turnover of upwards of €1.1 billion. Brandworks were commissioned to create the new brand identity. We conceived and produced a positive image to enhance RWR’s professional status in the real world of business analytics.